Course Description

In an era where leadership extends beyond traditional boundaries, crafting a strong and authentic professional persona is paramount. Join us for a transformative workshop, "Leadership Brand: Designing Your Professional Persona," where you'll embark on a journey to define and refine your leadership identity.

Led by seasoned experts in leadership development, this course offers a dynamic exploration of the strategic elements that contribute to a compelling leadership brand. 

Whether you're a seasoned executive or an emerging leader, this course equips you with the tools and insights needed to differentiate yourself in today's competitive landscape. From honing your communication skills to cultivating a strong online presence, you'll gain practical strategies to elevate your influence and impact.

Join us and discover how to design a professional persona that authentically reflects your values, strengths, and aspirations. Take the first step towards unlocking your leadership potential and making a lasting impression in your industry.

Key Topics Include:

  • Understanding the fundamentals of leadership branding
  • Identifying your unique leadership attributes and strengths
  • Crafting a compelling leadership narrative
  • Developing strategies for maintaining authenticity and consistency
  • Building a network of support and mentorship for ongoing growth

Don't miss this opportunity to invest in your leadership journey and cultivate a powerful professional persona that sets you apart in today's dynamic world.

Jennifer Smith

Jennifer L. Smith is the CEO and Strategic Advisor at Growth Potential Consulting. She has more than 20 years of experience in leadership and has helped thousands of leaders across five continents, and fourteen industries develop their leadership capabilities. Prior to becoming a business owner, Jennifer was the vice president at a reinsurance company. In this role, she led a team focused on designing and implementing organization development interventions for approximately 1,200 employees and managed an annual budget of $1M. Her team’s primary areas of focus were leadership development, succession planning, performance management, and high-potential programs. She shares with the best and the brightest that leadership is choosing behaviors that inspire and enable others to contribute to the effectiveness of the organization. She attracts attention from the world’s leading companies because of her ability to share practical approaches that inform and inspire employees. Some organizations that have benefited from her expertise are Anthem, Inc., Prudential, General Electric, Janssen Pharmaceuticals, Horizon Blue Cross Blue Shield of New Jersey, Estée Lauder, Electrolux, Konica Minolta, University of Pennsylvania, Affinity Federal Credit Union, John Deere Financial, and Munich Reinsurance America, Inc. Jennifer finished her undergraduate studies in Accounting at Grambling State University, and she graduated from The Johns Hopkins Carey Business School with a Master of Science in Organization Development and Human Resources. She is a Certified Professional Coach, Social + Emotional Intelligence Certified Coach®, and credentialed at the PCC level by the International Coach Federation. She is also an executive coach for The Wharton School and a TEDx Speaker. Her desire to help others motivates her to offer pro bono facilitation as well as coaching to people who have been out of work and are struggling to get their next job. In addition, she is a mentor for a women’s high-potential leadership program.

Course curriculum

    1. Welcome

    2. Before we begin...

    1. Leadership Brand Overview

    1. What is Your Ideal Brand?

    1. Assess Current Leadership Brand

    1. Identify the Gap

    1. Creating a Leadership Brand Statement

About this course

  • Free
  • 11 lessons
  • 0.5 hours of video content